Privacy Policy

This website respects your privacy and is committed to protecting your personal data. This policy explains what data we collect, how we use it, and your rights under UK data protection laws.

1. Information We Collect

We may collect and process the following types of personal data:

  • Contact details (e.g. name, email) if you contact us or submit a form

  • Technical data such as IP address, browser type, and device information

  • Usage data through website analytics

  • Cookie preferences and consent status

2. How We Use Your Data

Your data may be used to:

  • Respond to your enquiries or support requests

  • Improve the performance and functionality of this website

  • Analyse visitor behaviour through anonymised statistics

  • Comply with legal obligations

3. Cookies

This website uses cookies. Non-essential cookies (such as analytics) are only used with your consent. You can manage or withdraw your consent at any time using the cookie banner powered by CookieYes.

For full details, please review our Cookie Policy.

4. Legal Basis

We process personal data under one or more of the following lawful bases:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate interests, such as improving the site

5. Data Sharing

We do not sell personal data. Data may be shared with trusted third-party providers (such as web hosts, analytics tools, or form processors) solely for the purposes outlined above.

6. Data Retention

We only retain personal data for as long as necessary for the purposes for which it was collected, or as required by law.

7. Your Rights

You have rights under UK data protection law, including the right to:

  • Access the data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent where applicable

  • Complain to the Information Commissioner’s Office (ICO) at ico.org.uk

8. Contact

If you have any privacy-related questions or requests, please use the contact form on this website or email the address provided on our Contact page.

9. Changes to This Policy

This policy may be updated periodically. Continued use of this website confirms your acceptance of any changes.

Yellow double-decker bus with advertising for Ellie Rose travel, parked outside a Cineworld theater.

School Transport

Safe, reliable and trusted daily transport for schools and colleges across Hull and the East Riding. Experienced drivers and a modern fleet ensure pupils travel comfortably and on time.

Book
Two white buses with 'Ellie Rose of Hull' written on the front and side, parked on asphalt in an urban setting during dusk.

Coach and Bus Hire

Flexible, comfortable and great-value transport for any occasion, from corporate travel to private events. Our modern vehicles and friendly drivers make every journey smooth and stress-free.

Book
Bright yellow Ellie Rose bus parked in a parking lot with houses and a blue sky in the background.

School and Group Trips

Easy, dependable transport for educational visits, activity days and group adventures. We handle the travel so you can focus on giving your group a great experience.

Book
  • Yellow bus with 'Ellierose of Hull' parked in a lot during sunset, with colorful sky and other buses in the background.

    Getting students to and from school safely, on time, with friendly drivers and well-maintained vehicles you can trust